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Nicolette Noir's avatar

To add to the idea of the food and designer brand collaborations: I’d noticed an odd, sudden surge of clothing stores that just merged into a cafe, either of the brand or just by association, and then listened to a video which included interviews from the managers of Coach, Louis Vuitton etc that led these collaborations. Their idea, as they explained, was essentially to allow people who couldn’t afford a luxury item to at least ‘have a reason’ to go into the store and buy ‘something’ from them.

That to me seemed a very unappealing excuse for just profiting off of another consumerism-unprovoked spending- emulating influencers loop

Now the Loewe and The Dreamery fusion I can understand and appreciate, fusing and using two senses that are already inextricably linked

But it reminded me of the rest of this new consumerist phenomenon

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